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# Create a brand

> Create a new brand in the E-commerce solution with the help of a how-to guide.

Brands are created and managed from the Magento Admin Panel. To create a new brand, follow the provided steps:

1. Navigate to **NAVIPARTNER** > **Extensions** > **Brands**.\
   A list of already created brands is displayed.
2. Click **Add New Brand**.
3. Fill out the necessary fields in the **General** section as indicated below:
   * Set **Enable** to **Yes**, if you wish your brand to be enabled immediately.
   * Fill out the **Brand Name**.
   * Define the brand's position in relation to other brands in **Sort Order**.
   * Click **Upload** to upload a **Logo Image**.
   * Click **Edit with Page Builder** to upload a **Short Description** using the PageBuilder editor.
   * Click **Edit with Page Builder** to upload a **Description** using the PageBuilder editor.
   * Click **Upload** to upload a **Description Image**.
   * Select a static block from **Add CMS Block** dropdown if you want to display a static block at the top of the brand's page. |
   * Fill out the **URL Key** field.
   * Fill out the **Meta Title** field.
   * Leave the **Meta Keywords** field empty.
   * Fill out the **Meta Description** field.
4. Click **Save**.
5. Confirm the **External ID** field has been auto-populated.
6. Click **Back** and confirm the new brand is present in the **Brands** list.

#### See also

* [<ins>Edit a brand</ins>](/product/ecommerce-brands-edit-brand)
* [<ins>Delete a brand</ins>](/product/ecommerce-brands-delete-brand)