Ticket Statistics and Forecast
There are several ways to generate ticket-related statistics. For this purpose, two flexible multidimensional access statistics pages are available in the Report and Analysis section.
- Ticket Access Statistics Matrix
- Admission Forecast Matrix
The two reports will give an overview on what has happened and predictions for what will happen.
Ticket Access Statistics Matrix
The Ticket Access Statistics Matrix is a tabular feature that provides a precise method for determining the exact number of valid admissions recorded (e.g. when scanning the ticket upon arrival).
The aggregated data is permanent, and will not change over time, as opposed to how the flow filters work (such as the Admission Forecast Matrix), so you need to create a new sum every time you wish to execute a new report.
The available data includes ticket Items, and the data from the ticket module (Ticket Type, Admission Data, Admission Hour, Period, Admission Code, and Variant Code)
In Metrics you will see the Matrix Total, which corresponds to the total guest count, and is calculated when the report is generated or updated. You can also view the settings for the components that provide the specifications for the quantitative measurements, for example how the admission count, time specifications, and trend periods should be defined.
In Matrix Filters you can filter the general data with setting a specific Item filter, Ticket Type and Date and Hour, as well as Admission Codes and Variants. Note that you need to close and reopen the Matrix for the filters to be applied.
The Ticket Access Stat. Lines section contains the list of admissions that correspond to the applied filters. Additionally, if you activate the Hide Lines Having Zero Admitted toggle switch (from the General section), all lines that contain no data will be filtered out from the results.
You can compare the list of admissions recorded here, and in the report generated in the Item Sales Statistics report, to get the overview of the difference between the number of recorded attendances and the number of sold tickets. These numbers usually don’t match, since some tickets are set aside for sponsors, partners, and for other purposes, so they are neither purchased nor recorded in the same manner.
Scenarios in which the numbers of recorded attendances and sold tickets usually have to match are generally tied to venues for which walk-up tickets are sold at the entrance. These tickets are sold and registered on the POS, and ticket sales statistics have to match the ticket access statistics.
Admission Forecast Matrix
The Admission Forecast Matrix is a quick and precise tool for getting an overview on how your ticket admission is doing according to sales, reservations, utilization, and capacity.
You can choose the admission code for the ticket you wish to see admission data for.
In Display Options you can configure the following:
|Sales||Specifies the amount of sold tickets posted.|
|Reservations||Specifies the confirmed reservations.|
|Utilization Pct.||Specifies the percentage of the admission has been utilized (0% to 100%).|
|Capacity Pct.||Specifies the percentage of the admissions capacity is left (100% to 0%).|
In Period Type, you can choose between the following options:
|Actual||Specifies the days visible with admissions set.|
|Day||Specifies all calendar days you can choose from.|
|Week||Specifies all tickets cumulated by week numbers.|
|Month||Specifies all tickets cumulated by month.|
|Quarter||Specifies all tickets cumulated by quarter.|
|Year||Specifies all tickets cumulated by year.|