Learn what each of the fields on the Brands page is used for by referring to the following tables. Each table corresponds to a different section in the Brands page.
Specifies the value that can be typed into the browser’s address bar in order to access the given brand page. This value has to be unique on the webshop. (URL stands for Uniform Resource Locator). The best practice is to use same value as Brand Name, in low-capitals and without any spaces if brand name has more than one word. Spaces have to be replaced by hyphens in an URL.
Meta Title
Specifies the headline used by search engines to display your brand page in search results. It can be the same as the Brand Name or provide additional information about the brand. Depending on the search engine, the Meta Title can display between 50-60 characters before being truncated.
Meta Keywords
This field is obsolete and no longer considered by search engines. The field can be left empty.
Meta Descriptions
Specifies a summarized version of the content of the brand page. This is used by search engines to display your brand page in the search results. Depending on the search engine, Meta Descriptions can display between 150-160 characters before being truncated.